What is ADS Display: ADS vs IPS Explained. What is Difference

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What are ADS screens?

Manufacturers now offer a wide variety of displays with different technologies. One such technology that can be found in the technical specifications of TVs, monitors, phones, or tablets is ADS. For example, the Samsung QN85A series TVs are equipped with IPS ADS displays.

What are ADS Display Screens?

IPS ADS is one of the modifications of IPS screens. This modification was originally called ADSDS (Advanced Super Dimension Switch). However, such a name is difficult to pronounce and difficult to remember. So for commercial use, it was decided to shorten the name to ADS. For the first time, such screens were offered by the Chinese company BOE in 2012. And since then such screens have been periodically installed on various devices.

ADS IPS Displays vs. IPS Displays: Differences

Manufacturers claim the following advantages of IPS ADS Display. Let’s take a closer look at what you can learn from advertising.

  1. Increased brightness
  2. Improved contrast
  3. Improved screen rigidity

Now let’s take a look at these benefits.

Improved rigidity

Yes, the screen has been made more rigid and can be seen by tapping on the screen. However, let’s be honest, how often do you tap the screen? If it’s a TV, you probably aren’t touching it at all. And if it’s a touchscreen screen, then it already has a protective glass that protects the screen from damage.

Increased Brightness

The brightness of the LCD depends on the backlight, if you make the backlight brighter, the overall screen brightness will be higher. Please also note that by design, any IPS panel has very high brightness and contrast.

Improved Contrast

The contrast ratio depends on many factors. The main of which is the quality of the materials from which the screen is made. Therefore, a standard IPS screen can have the same contrast as an ADS IPS.

No, I do not mean that ADS IPS screens are bad. But you must understand that this is just one of the many IPS technologies. There are about a dozen of such technologies, just BOE at one time came up with its own mechanism for the production of screens.

Yes, it is still a high quality IPS screen, but in real use it doesn’t have much of an edge over standard IPS screens.

BOE is currently using this technology to produce 4K and 8K screens that are used in high-end TVs.

1 COMMENT

  1. […] Natural Mode Support is a Samsung TV operating mode. In which the brightness and contrast of the picture are automatically adjusted according to the brightness of the ambient light. To put it simply, the TV has a built-in ambient light sensor. When the ambient light intensity changes, the TV changes settings. Your smartphone works the same way if you turn on the brightness setting in auto mode. (You may Like What is ADS Display) […]

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